SET Bootcamp
A three-week educational project for startups that create products with an impact on the recovery of Ukraine. Launched by SET University in partnership with Startup Wise Guys and tech2impact.
SET Bootcamp
Overview
SET Bootcamp is a complete startup development guide with mentoring from Ukrainian and international entrepreneurs and investors. During the three-week program, funders and their teams, supported by mentors, will analyze management, finance, marketing, communications, and business development and systematize their work on the project.
At SET University, we believe that despite all the challenges faced in a full-scale war, it is critical to implement innovations and develop our startup culture. That is why SET University has teamed up with Startup Wise Guys and tech2impact to launch this program.
Program Units
WEEK 1: Management & Finance
The first educational module is dedicated to management and finance. Attendees will learn about crisis management, risk management, recruiting, and financial management.
- Topics include:
- Current trends in management. Crisis management
- Business process automation
- Workshop: Management in dealing with uncertainty and risks
- Cost-effective Recruitment
- Finance Management for startups and small business. Where to start when you lack time for it
- How to make it simple. How to manage finances at the stage of business growth
- Financial model. Budget and planning
- Practical work. Cashflow / P&L
- Fundraising and its opportunities
- 1:1 Meetings with experts (divided into cohorts)
- Group work
WEEK 2: Marketing & Business Development
The second educational module is dedicated to marketing, communications, and business development. Mentors will help participants better understand the nuances of media relations, building marketing strategies, market analysis, and segmentation of potential users.
During the second week, participants take part in a briefing and selection of the most promising projects.
- Topics include
- Marketing strategy
- Market analysis
- Brand communications
- International PR
- Workshop: Personal and company Branding in social media
- First checkpoint and selection: Initial presentations
- Selection and Briefing
- Startup growth hacking
- Where are the leads? Building an outbound sales system
- Workshop: Scaling a business
- Ideal customer profile: How to identify and why is it important?
- Group work
WEEK 3: Business Development & Final Pitch
The third educational module will focus on business development and preparation for the final pitch. The participants will have guest lectures from the founders of two successful startups, who will share their stories and experience.
The module will also include the final pitching of projects and the announcement of the winners.
- Topics include
- Business development
- Pitching as a Hero
- Due Diligence
- 1:1 Mentoring sessions
- Guest lectures: Successful startups in the field provides their perspective and story
- Leadership
- Pitches
- Venture panel
- Final pitch
- Closing, Winners Announcement
Mentors
Alyona Mysko
She has worked in finance for over 10 years, being an expert in financial planning and risk management. Also, she was a lecturer and participated as a mentor in CEE SeedStars, EO business Incubator, and Tech2Impact programs.
Anna Magiera
Anna is ICLUB Managing Director, who has over 18 years of corporate, venture, and startup experience and a vast business and investor network in the CEE region. She worked as a part of EY, and PwC advisory practice focused on performance improvement advisory. Anna was a part of management teams in Venture funds, Private Equity, and CVC funds. Anna is a mentor at Techstars Berlin, Plug and Play and tech2impact, and a Board member at Startup Hub Poland. She has successfully supported over 250 startups as a mentor and advisor.
FOR WHOM?
Startup founders & their teams willing to grow their companies and adapt to the changing environment
Innovation/Product Managers, C-Level Executives eager to improve the products they are working on
Teams of technologists who want to understand the business side of entrepreneurship
Engineering teams who want to understand the business side of entrepreneurship
University students willing to learn the practical aspects of building a startup
Admission
FREQUENTLY ASKED QUESTIONS
Who can apply for the SET Bootcamp program?
Any tech company, as long as they are based in Ukraine or targeted at it. We do not limit applicants based on the type of technology that can be scaled globally.
Also, we do not require the business to be a registered legal entity (LLC), but we may recommend that you establish an LLC during the program.
Are there additional requirements for the team to participate in SET Bootcamp?
Any number of founders can be included. However, the founding team must have experience in the technical field/science/engineering, marketing/product development, and business presentation to potential partners/investors. Despite the fact that one person can perform all these tasks, it is quite rare. Therefore, we encourage teams consisting of two or more founders, but we consider all applications without exception.
Will you invest in my startup?
No, we will not invest in the businesses. However, we will work to bring investors and other funds (from Ukraine and internationally) to evaluate businesses for investment.
If I have only an MVP and a bunch of hypotheses, can I apply?
We are looking for startup businesses, but we recognize that startups come in different stages. SET University considers companies at any stage: from the minimum viable product or prototype, to increasing market share or seeking to raise capital.
What does the program look like?
SET Bootcamp will last approximately three weeks (including holidays and other schedule changes) in an online format. The founders of the selected teams must attend all educational programs and weekly lectures. The educational blocks include:
1. Weekly lectures/trainings/mentoring programs, from 9:30 to 17:00 EEST.
2. Group projects, workshops, and practical assignments. Each team presents the results at checkpoints (as part of the selection for pitching).
How do you select startups?
The selection is based on an open competition. Each team/project/etc. fills out an application form, and based on this information, a team of Ukrainian and international experts makes a decision on the project’s admission.
We encourage you to fill out the application form in accordance with all the requirements and provide comprehensive information.
Partners
Organizers
Next-Generation tech university in Ukraine
One of the largest Accelerators in Europe
